A project to improve marketing & sales efficiency through data and digital
Our client, a leading group in the production and distribution of wines and spirits present throughout the world, is committed to a vast digital transformation project from 2021 onwards by defining “Key Digital Programs” (KDP).
These KDPs aimed to improve the efficiency of marketing and sales actions, thanks to a better measurement of the performance of campaigns and a more precise calculation of their return on investment (ROI). To do this, the group needed to develop specific business applications, the idea being to initially deploy these tools in test countries such as France and then extend their use to all other countries.
However, the group needed to gain in-house skills to design and implement the appropriate solutions. This is why they turned to LittleBig Connection.
Tailor-made support to create an external team of experts
At LittleBig Connection, we mobilized several Account Managers to allow our client to benefit from dedicated interlocutors, knowing the project and its specificities perfectly. During the year 2022, these Account Managers have accompanied the group in the search and contracting of many highly specialized profiles, capitalizing on our community of over 400,000 experts.
Among these profiles:
- A Scrum Project Manager who introduced Agile methodologies within the group
- Tester profiles, which for the first time allowed the industrialization and automation of tests
- Profiles specialized in data (Data Analysts, Data Scientists, Data Stewards, Data Governance Managers…) with varied technical expertise (SQL, Python…) who have implemented all the processes allowing the collection and processing of reliable and structured data
- UX/UI profiles, who have worked on the ergonomics and design of these solutions to optimize the user experience
We accompanied our client through the entire process of sourcing, profile selection, and contracting.
The experts we mobilized are freelancers or consultants from ESNs with a great deal of experience in specific fields of expertise. Profiles solicited by many companies that we have been able to bring on board by promoting the challenge of such a large-scale digital project within a group that is a reference in its sector.
A project that is now being rolled out worldwide
What’s next? The group’s digital transformation project accelerated significantly in 2022, thanks to all the skills mobilized internally and externally. As a result, the group is now at the forefront of the use of data, particularly for Marketing & Sales Effectiveness issues.
But the project continues beyond there. The KDPs continue, especially in the deployment phase of the solutions on an international scale. LittleBig Connection continues to look for the best experts to allow the group to continue to innovate by finding the necessary reinforcements to achieve its goals.
We are proud to have been part of the success of this large-scale project in 2022 and excited to continue it in 2023!
