What is a freelancer?
Before becoming a freelancer, it is important to understand the concept. There is also no legal definition of freelancing. Freelance is a way of working. Freelancers are free from the subordinate relationships that a fixed-term or permanent employee may have with their employer. When you are freelance, there is no employment contract to govern the professional relationship. Freelancers works for themselves. They offer a service to a company or an individual. We are talking about jobs billed to the customer.
Good to know: Freelancing as such has no legal significance.
Note: Freelancer should not be confused with micro-entrepreneur. While the first term has no legal significance, it is different from the second term, which provides a legal framework for work. To become a freelancer, you can work under the micro-business scheme.
Freelance or self-employed, what’s the difference?
Le terme anglais freelance signifie travailleur indépendant en français. Le freelance est un anglicisme communément utilisé dans le langage courant. Whether you are freelance or self-employed, it’s the same way of working.
#1 Define your freelancing business
To give yourself the best start at freelancing, you should first outline the profile of your business.
What’s your business?
To answer this, you need to ask what you intend to offer as a self-employed person. To do this, you need to answer the following question: What service(s) or goods do you want to produce, provide or sell?
If you are a freelancer with a particular talent or passion, or the desire to benefit others with your highly skilled expertise, you can make this the heart of your business. Highlight your experience and skills to gain credibility with potential customers.
Our advice: To go freelance, write a small description of what you plan to sell. Also list your experience and skills.
Target your customer base
Who is the target group of your freelance business? For your work to be sustainable, it must attract a targeted clientèle. This can be:
- Working or retired individuals;
- Small, medium or large businesses;
- Large groups;
- Private practices;
- Public offices, etc.
Once you identify your target group you can start prospecting in more detail. And that includes finding assignments that suit you.
What need does your freelancing business fulfill?
The successful freelancer tailors their services to the expectations of their customers. This step is the key to success. And to do this, you need to carry out an in-depth evaluation of the market. This generally involves putting together a business plan and studying potential competitors. You can then position yourself in the current market and set your rates, say, by the hour or as a flat-rate. We call this the average daily rate (ADR).
#2 Work on your visibility
To go freelance and earn an income, it is important to make yourself known.
Your professional or personal network is a great way to get your first assignments. But there are other ways to work on your visibility. How about a platform specially dedicated to freelancers? You can use a platform to tell potential customers about your availability, what you offer, as well as your rates and potential turnaround times.
Our LittleBig Connection platform connects large companies with a community of 350,000 freelance specialists. If you want to find a freelancer, our dedicated article gives you all the best advice.